These three words, in my opinion, sum up the craft cocktail movement that is taking hold here in St. Louis. No longer are we happy to simply order up a vodka tonic; we are asking for Manhattans, and French 75s, and Sloe Gin Fizzes.
Our post-Prohibition palettes have finally aligned with our pre-Prohibition sensibilities. We crave flavor and nuance; we appreciate style and panache.
And that, my friends, is exactly what Cocktails Are Go delivers.
Cocktails Are Go* is Mat and Beth Sorrell’s brilliant entrepreneurial gem. This husband-and-wife team – he a freelance writer and she a clinical laboratory scientist – collaborate with hosts and hostesses all over St. Louis to offer guests an exquisite, accessible cocktail experience.
This isn’t rail booze and sticky sweet mixers. These aren’t from-your-parents’-bar style drinks. Every simple syrup, from the basic to the lavender-rosemary, is home brewed. Every juice is freshly squeezed. Matt hand-crafts every drink for perfect balance, and Beth sparkles as she gets to know guests and teaches them about what they’re drinking.
The Cocktails Are Go experience begins with the fundamentals: Matt and Beth Sorrell. They are the heart and soul of this deluxe service, and they are fervent about bringing depth and flavor to every cocktail they create. You’ll never find some kid behind the bar whose only experience has been tapping kegs in a fraternity house. Matt and Beth are the whole show.
Matt has completed the rigorous BarSmarts certification program (sponsored by Pernod Ricard) and was an influential force behind the bar at the recently shuttered Salt. In his spare time you’ll find him, and his famous beard, working shoulder-to-shoulder with Ted Kilgore at Planter’s House (opening soon). That, my friends, is one heck of a cocktail pedigree right there!
Beth works to broaden her cocktail knowledge through hospitality industry learning events. In the past year, she has attended Arizona Cocktail Week;, International Wine, Spirits & Beer Event in Chicago; Tails of The Cocktail; and Paris of The Plains where she earned a certificate in vermouth from The Vermouth Institute.
Beth also regularly competes in cocktail competitions to stretch her cocktail creativity. Recently she won the United States Bartenders Guild 2013 Tequila Bartender Challenge (St. Louis Chapter), sponsored by Don Julio where she made her version of a margarita, The Big O’Lay. The only rules: Use local ingredients and one of the Don Julio tequilas. Her Big O’Lay packed flavor and originality into a single glass and featured St. Louis’ own Big O Ginger Liqueur; simple syrup with lime, agave, and sea salt; Don Julio Anjeo; a dash of Olay bitters, and a garnish of potato chip dipped in Kakao chocolate, a hometown favorite.
This is the kind of creative thinking and – ok, I’ll say it – FLAIR that Cocktails Are Go delivers. Matt and Beth create cocktails that underpin themes and promote ideas. They work directly with hosts and hostesses to produce experiences that are unique to the events. They educate and share. Often Cocktails Are Go converts long-time spirits haters to reawakened spirits enthusiasts.
As you’re planning your special event call Cocktails Are Go and discover the magic they pour into every glass, whether it’s an etched compote, champagne flute, or a sturdy highball. Bring sophistication. Inject a bit of glamour. Encourage your guests to be a little daring. Your event will shine and your guests will rave. And please, remember where you got this nugget of a genius idea and invite Eat It, St. Louis!
Cocktails Are Go
* The perfect sized event for Cocktails Are Go is between 20 and 100 guests.
** Clearly these photos were NOT taken by me with my iPhone. Every photo here was taken by Jacqui Segura of The Cocktail Ambassador. She is a truly gifted artist who captures the best of her subjects every time she points and shoots. She’s even managed to me look good in a photo or two.